Second innovation marketing conference to be held on November 13

Categorie(s) : Industry, Innovation & Society, Life @ MINATEC, News

Published : 6 October 2014

The second innovation marketing conference (Rencontres du Marketing de l’Innovation) will be held at MINATEC on Thursday, November 13. The first edition of the event, held in 2012, was a huge success, bringing in 350 attendees (50% from industry). This year, the CEA and Grenoble Ecole de Management will organize a new event on the GIANT campus specifically for innovative businesses seeking ways to create value in a tough economy.
The program will feature plenary talks by innovation experts including Marc Giget and Daniel Ray, as well as representatives of major corporations (Urgo, Poma, Renault, and Schneider Electric), start-ups (ISKN), and SMBs (M3 Systems) who will talk about their innovation marketing experiences. The day will also offer workshops on business cases like B2B marketing in the digital age, serious games, and lean marketing for start-ups.

To view the program and register (for a fee), visit:





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