Hard-hitting campaign raises student awareness of the dangers of party culture

Grenoble Institute of Technology-Phelma student government rolled out a hard-hitting campaign at MINATEC and on the university campus during the recent student elections. The student officers produced ten posters designed to raise student awareness of the dangers of partying. The posters very directly addressed drug and alcohol use, sexual assault, and violence.

The incisive taglines on the posters were effective, but perhaps not as much as the faces of actual students in the campaign photography. The fact that students were able to identify their peers in the campaign jolted many into talking about the hazards of party culture. The newly-elected student government would like to play an active role in raising student awareness of this issue and is currently brainstorming on a follow-up to this campaign.

Contact: guilain.hazard@grenoble-inp.org

Facebook

Twitter