The art and science of innovation marketing
Categorie(s) : Innovation & Society, Life @ MINATEC, MINATEC, News
Published : 5 February 2018
Turning a complex technology into a product that meets real-world customer needs and finding a business model that actually makes money is no mean feat. CEA and GEM will address this vast topic at the 4th Innovation Marketing Day to be held on March 15 at Maison MINATEC. The event is designed for professionals from all kinds of industries. The morning will feature a plenary session with speakers representing companies from startups to major names like Michelin and Vinci. The afternoon will be devoted to breakout sessions on market intelligence, experimentation, and leveraging data to create value. Professionals from industrial companies will share their own experiences during a panel talk and visitors can also sign up for a tour of the CEA Tech showroom. The 2016 edition of the event brought in 200 participants.